It's been a long time since you've seen this good a cigar at such an affordable price. It's real value for your money. Of course, part of the reason we're able to bring this good a cigar to you at such a low low price is because you buy them in bundles. When there's no fancy cedar box to pay for and no high advertising costs associated with the product, the cost of the cigar is more affordable. And these are quality cigars, ones worthy of your humidor, ones you can make your everyday smoke. These are cigars from facilities we choose with care, and because we buy them in bulk, you save.